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Advertising campaigns

Advertisement campaign enables to attract traffic to a website with the help of different advertising platforms. Search engines (Yandex.Direct and Google AdWords), independent platforms (like Begun) as well as ad networks and e.t.c. may be regarded as advertising platforms.

There is a modern tendency to get traffic monetization (to make a profit from site visitors). Correspondingly many sites are engaged in ad networks and allow displaying ads on their web pages. Upon this it doesn’t matter what site is visited ad network tracks the last query on search engines and delivers proper ads on a quite different site as it might seem.

Filter tools are always kept updated to attract targeted visitors through advertising platforms. Currently there is enough number of tools to get your site focused on the proper audience. Correspondingly you can arrange the process when only the viewers group supposed to be your targeted audience is directed to your website.

Advertisement campaign allows:

• To attract visitors to the site straight away;
• To cover large mainstream audience as well as TV does though in a cheaper way;
• To display advertisement where and when you want;
• To advertise to an audience that’s interested in your ad;
• To pay only if people click your ads not just for the placement; 
• To manage flexibly viewers traffic and advertisement campaign costs (to correct customers traffic in accordance with your company capacity);
• Advertising platforms will guarantee advertisement placement (they can get payment as soon as the site is visited by users).

Advertisement campaign process

First of all you should choose the key phrases (semantic kernel) to be displayed at advertisement campaign. This step is similar to the like-named SEO one.

Once the key phrases are found advertising platforms will be sorted out to proceed with advertisement campaign. However we take into account customer’s site features: advertisement campaign goal, traffic focus importance, traffic volume importance, advertisement budged, what users’ characteristics are required and e.t.c.

Then we create advertisement for every advertising platform and key phrase. Advertisement is placed in accordance with advertisement campaign goal.

Funds applied and advertisement campaign results statistics is prepared after advertisement placement. It helps to invest efficiently.

Advertisement campaign result is analyzed in comparison with financing activity at every accounting business period. The result of this is conclusion regarding works quality and the ways it could be improved as well as budget planning for the upcoming accounting business period.

Differences between advertisement campaign and SEO

While it takes time to gain result from SEO, advertisement campaign enables to attract traffic immediately. As soon as it is launched your advertisements are displayed on the Internet. Besides you pay only for the users visited your site after they clicked on the banner.

Anyway if it comes to site promotion in prospect you’d better transfer from advertisement campaign to SEO in terms of costs saving. The advantage is that advertisement campaign requires investments on daily basis while SEO provides long lasting effect and helps to reduce costs in future.

Correspondingly it's traditional to start with expensive advertisement campaign and continue with more cost efficient SEO.